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Why is the Amazon Fire 7 now more expensive?

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Amazon has quietly increased the price of the Kindle Fire 7.

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The bargain threshold has been raised. The new Amazon Fire 7 tablet is a decent offer at $59.99 / £59.99 (about AU$105), although its predecessor was perhaps superior. What exactly occurred?

Few gadgets offered better value than Amazon’s 7-inch Fire tablet. It’s been on sale for just $49.99 for years, thanks to successive updates — a sub-$50 Android marvel that was the ideal tablet gift for kids and family members who might not treat their gadgets with the utmost care. Amazon used to offer them in bundles, similar to a carton of eggs, so you could immediately replace a cracked egg… er… tablet with a new one.

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The specifications were never great. A 7-inch touch-screen with a 1024 x 600 resolution, a 1.3GHz Mediatek CPU, 16GB of storage, 1 GB of RAM, and a pair of 2MP front and back cameras. However, it included all that most people require for basic tablet functions such as light gaming, browsing, email, reading, and viewing videos.

The screen quality, cameras, basic storage, and screen size are all the same on the $59.99 Amazon Fire 7 tablet. You get a 2GHz quad-core processor and twice the RAM for an extra $10. (and it might be a hair lighter than the last model). Though the target market may not notice, the new processor and RAM will result in a quicker tablet.

Why did Amazon have to hike the price by $10 each item? Granted, it’s not much (maybe enough for a bath mat, some cheap wired headphones, an iPhone charge cord, or surgical masks), but in these difficult economic times, every extra scratch counts.

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Why is there a price increase?

I’ve come up with a few possibilities as to why this is happening.

The expense of the more powerful processor and RAM may be passed on to customers directly by Amazon. This could be because procuring these basic or commodity processors is becoming more difficult. Higher-end, custom-made, and powerful ones are a little simpler to come by. 2GHz chips like this, which could end up in a car computer, are becoming harder to come by.

Obtaining tablet components has gotten increasingly challenging in general. Consider Apple, which recently claimed that reduced iPad sales were due to supply chain concerns rather than consumer apathy.

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The greater price of the Amazon Fire 7 could possibly be due to simple inflation. Everything Amazon does is becoming more expensive, from warehouses where workers are unionising to delivery vehicles powered by nearly $5 a gallon gas.

It’s also likely that Amazon assumed that by not making a huge deal out of the price hike, or even mentioning it at all, no one would notice. After all, it is providing consumers with a bit extra.

Although a $59.99 Amazon Fire 7 Android tablet is still a terrific price when compared to the cheapest Apple iPad (the 9.8-inch, $329 iPad), I think we’ll all miss the days when you could acquire a great tablet for under $50.

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