As part of an identity overhaul, Instagram unveils a wacky, new, eye-catching font

Instagram is releasing new brand identification materials for users and influencers as part of a “visual refresh” that the company

Instagram Sans, a totally new font for the app, a new layout and design system, and a new logo with changing gradient hues are all part of the makeover.

Although it’s unclear how users and artists are supposed to use the shifting gradient logo, it appears to be a lighthouse of sorts for drawing more attention to content.

Instagram Sans was made specifically for the goal of being eye-catching. It’s Instagram’s new worldwide font, which was inspired by the platform’s own logo.