EA apparently sought to sell itself to Apple

[{"selector":"#anim-87905ffc-91b3-436a-bca9-29841f153b76 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(11.722887744430883%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] According to a story concerning Comcast CEO Brian Roberts' plan to merge NBC and the game publisher Learn more

[{"selector":"#anim-5b43d98e-84fe-40f1-a784-acf99e0f36e1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.318568955886762%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Apple has a long history of acquiring companies, partly to expand its staff and expertise base, and partly to enter new industries fast Learn more

[{"selector":"#anim-9575b15b-5478-434b-a5dd-451d4c24b535 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Other negotiations, according to sources, took place during Comcast CEO Brian Roberts' attempt to court EA CEO Andrew Learn more

[{"selector":"#anim-260aa248-13dd-4f2d-8567-3fd2345db2fc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(35.91003409419014%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Wilson and EA have talked to "a handful of potential buyers" for a sale, according to Puck's source Learn more