EA apparently sought to sell itself to Apple

According to a story concerning Comcast CEO Brian Roberts' plan to merge NBC and the game publisher

Apple has a long history of acquiring companies, partly to expand its staff and expertise base, and partly to enter new industries fast

Other negotiations, according to sources, took place during Comcast CEO Brian Roberts' attempt to court EA CEO Andrew

Wilson and EA have talked to "a handful of potential buyers" for a sale, according to Puck's source