Xiaomi maintains its dominance with a market share of 23%.
According to a survey by Counterpoint Research, smartphone shipments in the country were on the decline in Q1 2022. The report also discovered that Realme is the only company on the list to have grown by nearly 40% year over year, while Xiaomi maintained its market share lead despite a 13 percent fall year over year.
According to Counterpoint Research, smartphone shipments in India fell 1% in the first quarter of 2022, to 38 million units. The global chipset scarcity and component supply limits caused by China’s recent lockdowns have been cited as important factors in the fall. In India, growing inflation has contributed to a drop in smartphone consumption.
According to the survey, many smartphone makers have begun to consider options like as using more local resources and increasing their component suppliers to help alleviate many of the manufacturing challenges.
Chinese brands continue to be the most popular
Chinese smartphone manufacturers controlled 74% of the market. This includes Xiaomi, which maintains its 23 percent market share in India, followed by Samsung, Realme, Vivo, and Oppo. Due to the huge popularity of the 11i series as well as the upgraded Redmi Note 11 series, Xiaomi has witnessed constant growth in the market.
While Samsung’s Galaxy S22 series has helped the South Korean smartphone manufacturer secure second place, Realme has had a 40 percent YoY rise, making it the best performer among competitors. According to the reports, the company’s choice to introduce smartphones with Unisoc chipsets, as well as providing discounts and incentives on a variety of their devices, helped them achieve this level of performance.
Due to an increase in Omicron variant cases that impacted the offline sales strategy, Vivo and Oppo reported a drop in smartphone shipments in Q1 2022. However, the survey suggests that, following the recent launches of Vivo’s T1 and Oppo’s online K10 smartphones, the brands should anticipate to do better in the coming quarter.
Apple increased their market share of premium brands by 5% year over year. According to the report, discounts and offers on the iPhone 13 and iPhone 12 series at physical retailers contributed to this development.
There are no 5G-ready cellphones on the market yet
While 5G has yet to be officially introduced to the general public, several 5G smartphone shipments in India have increased by 314 percent year over year. While the current analysis reveals that this accounts for 28% of total exports in Q1 2022, the research firm predicts that this will rise to 40% by the end of the year.
Consumers will be more interested in purchasing these in the coming months, even though manufacturers have been selling their goods as 5G ready with support for nearly 13 5G bands across the country. The government has announced price reductions of up to 36% for numerous spectrum bands, with services scheduled to be available by August or September of this year.
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