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Nothing will compel you to get a pre-order pass in order to be the first person in line to buy its Phone 1

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The business affirms that a deposit is required in order to obtain a ticket for your Phone 1.

image credits: gizbot


Nothing CEO Carl Pei is skilled at creating anticipation for a novel phone that nobody has ever heard of, and it makes sense. After all, OnePlus and its first marketing strategy, including its invite-based OnePlus 1 sales plan, were the brainchild of him. With the Nothing Phone 1, Pei has previously stated that he intends to return to this exclusive invite-only purchasing option, and the business has just revealed a new crucial element of its strategy. In order to obtain the Phone 1, you will really need to purchase a pass.

You must first register on the Nothing website to express your interest in the phone and to join a waitlist in order to be eligible to per-purchase a Phone 1 immediately following Nothing’s launch event on July 12. You’ll receive an opportunity to acquire a pre-order pass in exchange for a non-refundable £20 deposit after you’ve advanced all the way.

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This will ensure that you may pre-order the Phone 1, albeit you’ll need to visit the store one again after the formal launch event on July 12 when pre-orders really go live. You won’t be able to purchase the Phone 1 until then. You won’t have to pay anything extra for the opportunity to receive the phone, you simply have to give up some of your time to complete all these stages because the pre-order deposit will be subtracted from the final price, thank goodness. It’s not like your time is wasted because the pass also entitles you to a “exclusive incentive.”

When a Phone 1 “pre-order pass” temporarily emerged on Indian e-commerce site Flipkart before it was removed once more, Mukul Sharma (via XDA Developers) became aware of the tactic. Sharma walked through the procedure using the screenshots in the tweet below.

You’d best move quickly if you wanted to pre-order the Nothing Phone 1. Over 6,000 individuals are now on the waitlist, which is rapidly growing. Of course, once the hoopla has passed, it could just make sense to wait for reviews and wider distribution, but this is all up to you.

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Nothing has verified that the Phone 1 will not formally debut in the United States, so one thing is certain: US customers won’t be able to purchase one anytime soon. There will be incentives for individuals who contributed to Nothing’s financing round, but the Phone 1 won’t function correctly on the majority of American carriers.

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