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Just in time for WWDC, Apple punishes Windows 11 customers with a new iTunes update

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The beat goes on, in my opinion.

image credits: techmarmot

While iTunes was replaced in macOS Catalina by the Music app, it is still available in Windows 10 and 11 – and it recently received an update.

Apple’s music library app is probably where you first learned about the firm and the iPod, as it was for me when I purchased the third-generation iPod in 2004. The iTunes Store was ahead of its time when it came to managing music libraries and purchasing content, but now that streaming services like Apple Music and Spotify are the primary ways we listen to music on our devices, iTunes has faded into obscurity.

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Except for Windows users, who will have to wait until Apple turns iTunes into a dedicated Music programme, as it does on macOS. The latest version consists solely of bug fixes, however that is no longer sufficient.

However, as iTunes for Windows becomes increasingly antiquated with each passing year, Apple should reconsider its policy, especially now that Apple Music is available on Android smartphones.

Windows users are being abandoned

I remember installing iTunes on my Windows XP gaming PC, which I built in 2004 specifically for Half Life 2. I’d make all kinds of playlists, and after the iTunes Store permitted additional types of media, I began purchasing TV series and music videos.

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iTunes was simple to use and a better option to Windows Media Player 8, which was buggy and lacking in functionality at the time. Finding new music has changed dramatically in recent years.

As a regular macOS user with a MacBook Pro 14-inch, I find that using the Music app is a better experience than iTunes, largely because it is now a more simplified software that only focuses on music by removing podcasts, films, and social features. There are also podcast and video-specific apps, similar to iOS, that can sync with the shows I’ve subscribed to on my iPhone thanks to iCloud.

However, as time passes, Windows 11 consumers are becoming dissatisfied with Apple, but there may be a simple remedy.

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To the rescue, Android?

It would be difficult to translate this to Windows, but since Apple Music is available on Android, it may be possible to make it available as an app for Windows 11 users as well, freeing the firm from having to support two music programmes on two distinct platforms.

Because Android apps are available in the Microsoft Store as a preview for customers, this might make sense for Apple and Apple Music fans who don’t own a Mac, especially since it’s also available on Roku devices.

However, iTunes still sells podcasts and films from within the Windows programme, which further confuses things. Perhaps the Apple TV app, which is found on televisions, will make its way to Windows 11, while podcasts will have their own app for both Android and Windows devices.

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iTunes is a remnant of a time when we used PCs and laptops to manage our music for our iPods, and for a brief period, apps for our iPhones.

Given the large number of consumers that own both an Apple and a Windows device, perhaps it’s time for Apple to acknowledge this at WWDC and retire iTunes.

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