A strange ‘new’ Samsung phone is making its way around the world

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So you return my call…

image credits: wired

Which Samsung phone would you believe I was talking about if I told you it was having a re-release? What about the Galaxy S10e? The very first Galaxy Fold? A Samsung Galaxy Note handset? You’d be wrong, wrong, and wrong again if you said the Samsung Galaxy S20 FE was the correct answer.

We believed the re-release of the 5G version of this mid-range 2020 smartphone in South Korea earlier in 2022 was an anomaly, but it turns out that Samsung is re-launching this phone for the global market. We say this because Samsung has begun selling this device in Mexico.

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This phone, which Samsung is calling the Galaxy S20 FE 2022, is based on the 5G version of the original phone; there was also a 4G option, but Samsung appears to be abandoning it. The new handset is similar to the previous one, with the exception of two significant features: modern software and a 256GB storage capacity.

The new Samsung Galaxy S20 FE (2022) isn’t cheaper in Mexico than its 2020 predecessor, which is surprising, but it is less expensive than the newer Galaxy S21 FE – suggesting that Samsung is utilising the older Fan Edition phone as a more economical option to the newer one.

We inquired as to why Samsung is re-releasing this nearly two-year-old phone and whether it will be available in new regions, but the company did not comment quickly. When we hear back, we’ll update this article.

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A rising trend, according to analysis

This isn’t the first time a corporation has re-released an earlier smartphone; Samsung did it in 2021 with the S20 FE in select markets.

Xiaomi is the main perpetrator of this business model, having re-released many of its inexpensive Redmi devices, including the Redmi Note 8. These newer versions don’t necessarily include changes, however the Note 8 did have a newer processor and more modern software.

So, why are companies re-releasing old phones rather than releasing new ones? The firms haven’t said anything, but we’re guessing it’s due to name recognition: if a specific model has proven popular, the company would rather use the same name on a newer phone than launch a product that might not be as successful.

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The Huawei P30 Pro, for example, received a ‘New Edition’ nearly a year after its initial release. This didn’t have any unique specs, but it did come with Google Apps, which Huawei phones had stopped using since the P30 series owing to political difficulties.

Plus, instead of modifying production like they would for a new phone, corporations can employ surplus parts or maintain their factories producing them.

Releasing phones is nothing new, but we’re surprised that the S20 FE is receiving the treatment because it’s not as well-known as some of the brand’s other handsets. But it’s coming – potentially sooner than you think, depending on where you live – and we’ll let you know when it does.

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A gold Samsung Galaxy Z Flip 4 is possible, and we’re all for it.

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